Little Heathens Group

Privacy Policy

Last Updated: August 17, 2026

Little Heathens Ranch (“Little Heathens Ranch,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website and purchase ranch and lifestyle merchandise from our online store based in Lake Louise, Alaska.

1. Who We Are

Little Heathens Ranch is an e-commerce business located in Lake Louise, Alaska, USA. We sell branded ranch and lifestyle merchandise using print-on-demand fulfillment partners such as Printful and Printify, and we may use third-party payment processors such as Stripe to process payments securely.

2. Information We Collect

We collect information that you provide directly to us as well as information that is automatically collected when you use our website.

2.1 Information You Provide

When you use our online store, you may provide the following types of personal information:

  • Name (first and last name)
  • Contact details such as email address and phone number (if provided)
  • Shipping address and, if different, billing address
  • Order details, including the products you purchase and preferences related to your order
  • Account information such as username and password if you create an account on our website
  • Communications such as messages, reviews, or questions you send to us

We do not directly store full payment card numbers on our systems. Payment information is processed by our third-party payment processors (such as Stripe) and handled in accordance with their own security and privacy practices.

2.2 Information Collected Automatically

When you visit or interact with our website, we may automatically collect certain information using cookies, log files, and similar technologies. This may include:

  • Device and browser information (such as IP address, browser type and version, operating system, and device identifiers)
  • Usage data (such as pages you visit, links you click, time spent on pages, referring/exit pages, and the date and time of your visit)
  • Approximate location information based on your IP address

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including sending order confirmations, arranging product printing and shipment, and providing customer support.
  • To communicate with you about your orders, account, or inquiries, and to respond to your questions or requests.
  • To send updates and marketing communications, such as newsletters, special offers, and product updates, if you have opted in. You can opt out of marketing emails at any time by using the unsubscribe link in our emails or contacting us directly.
  • To improve our website and services by analyzing how visitors use our site, understanding preferences, and enhancing the shopping experience.
  • To maintain the security and integrity of our website, prevent fraud, and protect our legal rights.
  • To comply with legal obligations, such as tax, financial reporting, and other regulatory requirements.

4. How We Share Your Information

We do not sell your personal information. We only share your information with third parties when it is necessary to operate our business, provide our services, or comply with the law.

4.1 Print-on-Demand Fulfillment Partners

We work with print-on-demand providers such as Printful and Printify to produce and ship our merchandise. To fulfill your orders, we share certain information with these partners, including your name, shipping address, order details, and, where necessary, contact information. These partners use your information only to fulfill your orders and provide related services.

4.2 Payment Processors

We use third-party payment processors (such as Stripe) to securely process payments. When you make a purchase, your payment information is collected and processed directly by the payment processor, and is subject to their privacy policy. We may receive limited information related to your payment, such as the last four digits of your card and transaction status, to help us manage your orders and prevent fraud.

4.3 Shipping Carriers and Logistics Providers

To deliver your orders, we share necessary shipping details (such as your name, address, and sometimes phone number or email) with shipping carriers and logistics providers.

4.4 Service Providers and Business Partners

We may share information with trusted service providers that help us operate our website and business (for example, website hosting, email services, analytics, and customer support tools). These providers are only allowed to use your information to perform services on our behalf and are required to protect it.

4.5 Legal Requirements and Protection

We may disclose your information if we believe it is reasonably necessary to comply with a legal obligation, respond to lawful requests from public authorities, enforce our terms and conditions, or protect our rights, property, or safety, or the rights, property, or safety of others.

5. Cookies and Analytics

Our website may use cookies and similar technologies to improve your browsing experience, understand how our site is used, and support our marketing efforts.

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences (such as items in your cart) so you do not have to re-enter them each time you visit.

5.2 Types of Cookies We May Use

  • Essential cookies to enable core site functions such as adding items to your cart and checking out.
  • Performance and analytics cookies to help us understand how visitors use our site and improve its performance.
  • Preference cookies to remember your settings and preferences.
  • Marketing cookies that may be used to show relevant ads or measure the effectiveness of our marketing campaigns.

5.3 Analytics

We may use analytics services (such as Google Analytics or similar tools) to collect and analyze information about how visitors use our website. These tools use cookies and other technologies to gather data such as page views, time spent on pages, and the site you visited before coming to us. The information generated by these tools may be transmitted to and stored by the analytics provider and used to evaluate website activity and provide other services related to website usage.

You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our website may not function properly. Depending on your location, you may also be able to manage cookie preferences through a cookie banner or settings on our site.

6. Your Rights and Choices

Depending on where you live, you may have certain rights and choices regarding your personal information. We respect these rights and will respond to requests in accordance with applicable laws.

6.1 Access, Update, or Delete Your Information

You may contact us to request access to the personal information we hold about you, to correct inaccurate or incomplete information, or to request deletion of your information, subject to certain legal exceptions (for example, where we are required to keep information for tax or accounting purposes).

6.2 Email and Marketing Preferences

If you no longer wish to receive marketing emails from us, you can unsubscribe at any time by clicking the “unsubscribe” link included in our emails or by contacting us using the information in the Contact Us section below. Please note that we may still send you non-promotional messages related to your orders or account.

6.3 GDPR Rights (European Economic Area, UK, and Similar Jurisdictions)

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another region with similar data protection laws, you may have the following additional rights, subject to certain conditions:

  • Right of access to the personal data we hold about you.
  • Right to rectification of inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”) in certain circumstances.
  • Right to restriction of processing in certain circumstances.
  • Right to data portability to receive your data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
  • Right to object to certain processing, including direct marketing.
  • Right to withdraw consent where we rely on consent to process your data. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.

You also have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable law. We encourage you to contact us first so we can address your concerns.

6.4 CCPA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may provide you with specific rights regarding your personal information, including:

  • Right to know what categories of personal information we collect, the purposes for which we use it, and the categories of third parties to whom we disclose it.
  • Right to access specific pieces of personal information we hold about you.
  • Right to deletion of your personal information, subject to certain exceptions.
  • Right to correct inaccurate personal information.
  • Right to opt out of sale or sharing of personal information, where applicable (Little Heathens Ranch does not sell your personal information for money).
  • Right to non-discrimination for exercising your privacy rights.

To exercise your rights, please contact us using the information in the Contact Us section below. We may need to verify your identity before processing your request.

7. Data Retention

We keep your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

  • Order and transaction records are kept for the period needed to fulfill your orders, provide customer service, and comply with legal, tax, and accounting requirements.
  • Account information is kept while your account is active and for a reasonable period afterwards, unless you request deletion and we are not required to keep it for legal reasons.
  • Marketing information is kept until you opt out or we decide to delete it as part of our regular data review and clean-up processes.

When we no longer need your personal information, we will delete it or anonymize it so it can no longer be linked to you.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website and products are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us.

10. International Transfers

We are based in the United States, and your personal information may be processed and stored in the U.S. or other countries where our service providers operate. These countries may have different data protection laws than your country of residence. Where required by law, we will take appropriate steps to ensure that your personal information receives an adequate level of protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy regularly to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, you can contact us at:

Little Heathens Ranch
Glennallen, Alaska, USA
Email: Info@LittleHeathensRanch.com

When you contact us, please include your name, contact information, and a clear description of your request so we can assist you efficiently.